Crowdsourcing comments from friends and checking online reviews before making a purchase are also common, according to Pun. “Our mobile shoppers are heavily influenced by reviews and recommendations from friends in the choice of products they are not familiar with,” she said. “They think product reviews are more trustworthy than a salesperson.” While only 30% of the Chinese respondents said they had been shopping online for more than five years, compared to 44% of the global sample, China is the largest mobile phone market with 1.15 billion subscribers. On Nov. 11, China’s “anti-Valentine’s Day,” young people celebrate being single in a mad rush of online splurges. (Creative Commons)
With more consumers shopping online this season – and especially on smartphones and tablets while consumers are on the go — and making more expensive purchases online than ever before, it seemed that should a massive security breech happen, it would happen in the cyberworld. Security experts sent out messages almost ad nauseam about being careful not to disclose too much information online and to use only secure sites and networks. Check the encryption standards of public hotspots before you connect, they said, avoid sites that lack clear Terms and Conditions and think twice about offering up personal information that’s not necessary to make a purchase.
So although this consumer inflation may be one time a year, similar to the US’ Black Friday, the platforms created to handle this traffic logistically and technologically, should not be treated as a onetime fix, but a long-term solution. O2O retail is a great way for flailing store businesses to keep their doors open by using the “pick up in store” offering to customers who find their product online, or to protect themselves against “show rooming” when customers graze the isles of shops to see what products are available only to shop online for that same product in search of a cheaper price.
Unlike other events such as the Lunar New Year, China’s biggest family holiday, it involves few other expenses such as travel or banquets, leaving more money for gifts. This is about giving a gift that will woo that perfect someone,” Natkin said. “If you play your cards right, you only need to make that purchase once.” Lei, the Shanghai designer, wound up buying only the pillow from her shopping list for 118 yuan ($18) because other discounts weren’t as big as she hoped. China’s delivery companies had 800,000 employees working Sunday, including 65,000 temporary workers hired for the holiday, the China Daily newspaper said, citing the country’s delivery industry association.
In second place on MasterCard’s Index was New Zealand, with a score of 87 – 15 points behind China, followed by Australia (85 points), Singapore (84 points) and South Korea (82 points). Three countries in the Asia Pacific region saw a decrease. Thailand dropped 8 points to 80, India from 81 to 78 and Malaysia from 79 to 71. The survey also revealed a significant increase in mobile shopping via smartphone. In this respect, Indonesia topped the rankings with more than half (54%) of respondents using their smartphone to shop in the last three months. China and Thailand come in second and third with 54.1% and 51% respectively.
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